Marketing – Colgate Greece

When the brand was introduced in the Greek grocery? Colgate Palmolive (Hellas) was found in 13th February 1962 with implication of foreigner capital and as commit the city of Athens. It is fact, however, that from 1950, increases as toothpaste Colgate, custard of shaves Palmolive, Soap Palmolive they were trade and distributed in the Greek merchandise by the company OLYMPIA, which continued distributing and trade in reapings Colgate-Palmolive also afterwardwards the unveiling of Greek company and the domestic fruit of these, up to 1974. Line Extension Colgate mad Pro-Relief Colgate Max livid Colgate Max chic Colgate period Control Colgate Oxygen Colgate summation Colgate summation Advanced impudent Colgate congeries Plus whitening Colgate contribute Fresh Stripe Colgate Sensitive Colgate Sensitive discolour Colgate whitenessning Colgate Herbal Colgate Herbal White Colgate Protection Caries Colgate Triple run Colgate bake Soda C olgate Anti-Tartar Plus Whitening Colgate Blue Minty Gel Colgate Oulodent Regular Colgate Oulodent Colgate Smiles Colgate 2 1 * The all over every last(predicate) potential of Colgates Toothpastes is 30% as a cling to sh atomic number 18. The table below shows us analytically the potential of toothpastes in Greek securities industry. Colgate Total Colgate-Palmolive Hellas SAIC 10. 8 9. 9 9. 4 7. 5 Aim Complete 8 Actions Unilever Hellas SA - - 3. 6 6. 7 Aim C-Fresh Unilever Hellas SA - 2. 5 5. 1 6. 0 Aim White strategy Unilever Hellas SA 6. 3 6. 5 6. 4 5. 8 Colgate Whitening Colgate-Palmolive Hellas SAIC 4. 4 4. 0 4. 1 4. 3 Theramed 2-in-1 Henkel Hellas SA 4. 6 4. 7 3. 8 3. Colgate Herbal White Colgate-Palmolive Hellas SAIC 3. 1 3. 1 3. 2 3. 4 Colgate Herbal Colgate-Palmolive Hellas SAIC 3. 4 3. 5 3. 0 3. 2 Colgate Baking Soda Colgate-Palmolive Hellas SAIC 5. 9 5. 0 3. 2 2. 7 Colgate Max Fresh Colgate-Palmolive Hellas SAIC 1. 6 2. 0 2. 4 2. 5 Colgate Time Control Col gate-Palmolive Hellas SAIC 1. 0 2. 0 2. 5 2. 4 Crest Complete excess White Gerolymatos Cosmetics SA - - - 2. 3 Aim Family Unilever Hellas SA 3. 8 3. 5 2. 7 2. 0Colgate Oulodent Colgate-Palmolive Hellas SAIC - - 2. 2. 0 Colgate Smiles Colgate-Palmolive Hellas SAIC 1. 6 1. 8 1. 9 1. 9 Elgydium Whitening Pierre Fabre Hellas SA 2. 1 1. 6 1. 3 1. 3 Aim White Now Unilever Hellas SA - - 0. 3 1. 1 Colgate Total Advanced Whitening Colgate-Palmolive Hellas SAIC - - 0. 4 0. 8 Colgate Total Fresh Stripe Colgate-Palmolive Hellas SAIC - - - 0. 8 Colgate Total Advanced Clean Colgate-Palmolive Hellas SAIC - - - 0. 7 Theramed Henkel Hellas SA 1. 2 1. 2 0. 7 0. 6 Aquafresh Herbal GlaxoSmithKline SA 0. 1 0. 0. 3 0. 3 A. The target grocery store The Colgate in Greece has created products for all ages and especially for consumers who are concerned to the highest degree oral health issues. Each product of Colgate is addressed for the contrasting needs of consumers. initiatory of all for customar ywealth that have problems with their teeth, much(prenominal) as tooth-decay, tooth-plaque, tooth-stone, sensitive gums and etc. Consumers in this target market usually bribe toothpaste products without caring close the price, as languish as they will get the highest fibre that Colgate offers to them.Secondly, people who are concerned about their oral hygiene, such as uncollectible breath, and personal appearance. Consumers in this target market are closelyly young people that care about the whitening and the cleanest breath that Colgate offers. Finally, another target market for Colgate is kid. Colgate has some(prenominal) products related to children and as we can look at from websites and publicizing, children for Colgate are a rather pregnant target market. Colgate tries to offer to parents, toothpaste products with the highest quality that will gear up their childrens teeth powerful and without harmful issues in the future. B.marting Mix Colgate-Palmolive provides to the market reliable and pictureive products and it incessantly tries to reach its products with the smaller possible effect in the environment. 1) overlap a. Development and History Product is anything that can be offered to a market that might satisfy a essential or need. Consumers purchase toothpaste products for their desire and propitiation that they think the product provide. Colgate toothpaste production started in 1873 over the world. Colgate introduced its toothpaste in a metro similar to modern-day toothpaste tubes in the 1890s. Until after 1945, toothpastes contained soap.After that prison term, other ingredients to make the paste into a smooth paste or photographic emulsion such as sodium lauryl sulphate, a common ingredient in present-day(prenominal) toothpaste replaced soap. In the second half of the ordinal century modern toothpastes were developed to aid prevent or treat unique(predicate) diseases and conditions. b. Design and Quality Toothpastes toda y typically contain fluoride, coloring, flavoring, sweetener, as well as ingredients that make the toothpaste a smooth paste, sparkle and stay moist. Individual toothpastes also may contain special ingredients, such as triclosan in Colgate Total.Toothpaste in tubes is use throughout the world and has been a very booming invention. Colgate provides to the market reliable and effective products and it always tries to produce its products with the smaller possible effect in the environment. Colgate has the highest quality in Market that is why it is first in Greece and over the world in sales. c. Product features unavoidably to be found from a Colgate incase 2) Price Colgate Palmolive prices its products so to be totally matched to a market. The combination of competitive price as well as excellent quality makes Colgates products to be very high in demand.All prices convert from 2. 5 Euro to 3 Euros for the more heterogeneous toothpastes. 3) Distribution A channel of statisti cal dispersal is a group of individuals and organizations that direct the of products from producers to customers. The major(ip) role of Distribution channels is to make products available at the right time at the right place in the right quantities. The main Channels for Colgate distribution in market are good-looking department stores as Hondos Center, product and of course supermarkets, mini markets and Dental clinics that our dental practitioner suggests Colgate toothpaste. ) Promotion Promotion is one of the most important part of any company, by promoting the product it is published to consumers that the product outlast and is available to everyone. There are more ways to promote a product as advertising, personal selling, public transaction and sales forward motion. a. Advertising Colgate primarily used advertisements as its main publicity strategies. Its different products that are designed for different segments are targeted to the audience by highlighting its featur es. Its common tagline for all products is No1 brand recommended by dentist.Colgate has taken up a weird advertising campaign in Bangkok. b. Sales promotion As such no promotion is done at retail take aim except the recommendation by the shopkeeper. only for rural market Colgate uses VAN (van is a mobile promotion station having facilities for test show, slide show and mike publicity). c. habitual relations PR campaigns were undertaken extensively during the cast of the brand in leading newspapers and magazines, though they were focused more directly on enhancing the image of the parent company in the eyes of stakeholders like shareholders potential investors that in consumers.